The potential market involves a wide-range of people with an interest in outdoor sporting, including the most obvious group – those people with an interest in the sport of biking.  This group includes young people who bike as a means of fulfilling playtime, students who bike as a means of transportation, competitive riders whose passion for the sport keeps them on wheels at any spare moment, and weekend riders whose goal is enjoy the outdoors.

Over the past several decades the biking industry has grown into a $500 million a year industry.  The sport of biking, although an old past time,  has been widely commercialized, as witnessed in the 1996 Olympics and weekly coverage on ESPN.  This commercialization has made biking somewhat of a trend in the 90’s, both in the United States and around the world.  

The core of the biking industry consists of the avid rider whose constant dollars spent on biking equipment is viewed as an investment.  The avid rider consists mostly of males ranging in age from 18-35.  The percentage of avid female riders has risen in the last 3 years as more women are participating in the once traditionally male sport.

The biking industry represents a large geographical area that virtually spans the globe.  The Spoke N’ Rider is locally focused on serving the market in the Mountain City area.  Possible expansion would remain within a 60-90 mile radius pending the saturation of the Spoke N’ Rider’s current market.